Seventh Generation EasyDose Fresh Lavender Ultra Concentrated Laundry Detergent

Life is complicated, but laundry shouldn't be. Seventh Generation's new EasyDose Ultra Concentrated Liquid Laundry Detergent offers a hassle-free solution, providing the right amount of liquid every time. With a simple flip and firm squeeze, you can efficiently tackle your laundry needs.

Designed for convenience, the compact 23oz bottle delivers the same 66-load capacity you expect, but with 60% less plastic, 50% less water, and 75% lighter than the traditional 100oz bottle. This eco-conscious approach makes it easy to store and care for the environment.

Powered by an advanced-enzyme formula, this liquid laundry detergent effectively fights even the toughest stains, ensuring your clothes come out clean and fresh. Infused with a refreshing lavender scent derived from 100% essential oils and botanical ingredients, your wash will leave behind a pleasant fragrance.

At Seventh Generation, we believe in doing business differently. We are committed to creating healthy solutions for your home, as well as the broader community and environment. By continuously evaluating our products' environmental impact, performance, and safety, we strive to build a more sustainable supply chain and a brighter future for generations to come.

As a Certified B Corporation, Seventh Generation is proud to be recognized for its efforts in being better for workers, communities, and the planet. By choosing our EasyDose Liquid Laundry Detergent, you're joining us in nurturing the health of the next seven generations.

Our Seventh Generation EasyDose Auto-Dosing Technology takes the guesswork out of laundry, ensuring you use the right amount of detergent every time. Simply flip the bottle, give it a firm squeeze, and you're done - one squeeze is all you need.

This ultra-concentrated, ultra-convenient liquid laundry detergent provides a high-performing, eco-friendly solution for your busy family. With 66 loads in a compact 23oz bottle, it's easy to store and feel good about using. Paired with our Seventh Generation Dryer Sheets or Liquid Fabric Softener in the refreshing lavender scent, your laundry routine has never been simpler or more sustainable.

At Seventh Generation, we are committed to setting a course for a more mindful way of doing business. We believe that companies should act as partners with other stakeholders to create a brighter future for the entire planet. By choosing our laundry products, you're not just washing your clothes - you're joining us in nurturing the health of the next seven generations.

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